Bad Handwriting
Challenge
Rooted in the founder’s experience with dyslexia — seeing the world through colour, shape and feeling rather than structured words.
A brand built around:
-
Imperfection
-
Expression
-
Visual identity over convention
Embraced creative freedom
and experimentation.
-
Designed a bold, expressive identity
-
Focused on Gen Z audience
-
Prioritised originality and standout visuals
-
Built a flexible, evolving brand system
Delivered multi-channel outputs including:
-
Full brand identity (logo, colour, typography)
-
Website design
-
Social media direction and content
-
Campaigns and paid media
-
Shoot production support
Approach
Solution
Challenge
Rooted in the founder’s experience with dyslexia — seeing the world through colour, shape and feeling rather than structured words.
A brand built around:
-
Imperfection
-
Expression
-
Visual identity over convention
Solution
Delivered multi-channel outputs including:
-
Full brand identity (logo, colour, typography)
-
Website design
-
Social media direction and content
-
Campaigns and paid media
-
Shoot production support
Approach
Embraced creative freedom and experimentation.
-
Designed a bold, expressive identity
-
Focused on Gen Z audience
-
Prioritised originality and standout visuals
-
Built a flexible, evolving brand system
