Mitsubishi Motors
Challenge
A lack of relevant, scalable and locally effective content.
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Head office (Japan) assets not aligned with UK market
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Inconsistent dealer produced materials
-
Slow, outdated agency workflows
-
Weak digital and social presence
Approach
Shifted toward in-house, scalable content production.
-
Proposed and led internalisation of brochure design
-
Established a refreshed visual direction across vehicle range
-
Co-led in-house photo and video production
-
Worked across teams to unify output across channels
Solution
Delivered multi-channel outputs including:
-
Full suite of vehicle brochures (print & digital)
-
Social content (video and stills)
-
Website and digital assets
-
OOH campaigns and dynamic marketing
-
Lifestyle photography and video shoots
Challenge
A lack of relevant, scalable and locally effective content.
-
Head office (Japan) assets not aligned with UK market
-
Inconsistent dealer produced materials
-
Slow, outdated agency workflows
-
Weak digital and social presence
Solution
Delivered multi-channel outputs including:
-
Full suite of vehicle brochures (print & digital)
-
Social content (video and stills)
-
Website and digital assets
-
OOH campaigns and dynamic marketing
-
Lifestyle photography and video shoots
Approach
Shifted toward in-house, scalable content production.
-
Proposed and led internalisation of brochure design
-
Established a refreshed visual direction across vehicle range
-
Co-led in-house photo and video production
-
Worked across teams to unify output across channels
