Maven Securities
Challenge
Standing out in a crowded, high-performance finance space.
-
Low engagement on social
-
Difficulty attracting high-quality candidates
-
Brand felt overly technical and impersonal
-
Lack of cohesion between social and web
Led a social-first rebrand focused on engagement and relatability.
-
Developed new visual system (colour, texture, graphics)
-
Balanced technical references with
human tone -
Designed for a graduate audience
-
Aligned social and web into one
cohesive experience
Delivered multi-channel outputs including:
-
Social content system (static,
motion, carousel) -
Information-led recruitment content
-
Website visual updates
-
Scalable brand toolkit
Approach
Solution
Challenge
Standing out in a crowded, high-performance finance space.
-
Low engagement on social
-
Difficulty attracting high-quality candidates
-
Brand felt overly technical and impersonal
-
Lack of cohesion between social and web
Solution
Delivered multi-channel outputs including:
-
Social content system (static, motion, carousel)
-
Information-led recruitment content
-
Website visual updates
-
Scalable brand toolkit
Approach
Led a social-first rebrand focused on engagement and relatability.
-
Developed new visual system (colour, texture, graphics)
-
Balanced technical references with human tone
-
Designed for a graduate audience
-
Aligned social and web into one
cohesive experience
